Vodafone Italy is launching a new service which will allow mobile users to receive calls to their landline number on their mobile phone when at home. Users will not have to pay fixed line rental charges to keep their wireline number. Dow Jones quotes Vodafone Italy’s CEO, Pietro Guindani, who says: ‘Our offering meets the need of customers looking for total communications services.’ Calls to the landline number will cost the caller the usual landline rate. The new service will be launched at the start of next year. ‘This is real convergence, this is the real single phone,’ Guindani says.