DTAC goes head-to-head with AIS in northeast

26 Oct 2006

Digital Total Access Communication (DTAC) has launched a pre-paid promotion specifically targeting the northeast region of Thailand, to compete directly with market leader Advanced Info Services (AIS), reports local newspaper The Nation. The new package is aimed at users who frequently travel but remain strongly attached to their hometowns. DTAC has launched a SIM card for users registered in northeastern provinces to call any other northeastern-registered DTAC subscriber for THB1 (USD0.027) per minute, regardless of where the call is made from within the country. Customers will be charged THB2 per minute for calls to other regions’ numbers or other networks. DTAC has this year significantly upped its rollout of base stations in the region, making its network coverage comparable to its main competitor AIS. The region has a population of 21 million and more than five million mobile customers, of which over three million are AIS subscribers while around 1.5 million are DTAC users. Early this month, AIS introduced a low-rate pre-paid package for northeast customers as part of a regional marketing strategy. The AIS package, for new subscribers only, offers a rate of THB1 per minute to any network; for callers traveling outside the region, the call rate jumps to THB2 within the AIS network and THB4 to different networks.