Vodafone to disband new business unit after less than a year

16 Oct 2006

UK-based Vodafone Group will disband its New Businesses and Innovation (NBI) unit in December, less than a year after it was created, and distribute the unit’s responsibilities between other parts of the company. NBI chief Thomas Geitner will leave Vodafone at that date, despite being offered alternate roles within the group.

According to TeleGeography’s GlobalComms database, in April 2006, just 18 months after the company’s last shake-up Vodafone announced sweeping changes to its organisational structure under which its operations were split into three new business units. Existing mobile holdings were split into two new divisions: ‘Europe’ and ‘Central Europe, Middle East, Asia Pacific & Affiliates’, whilst the third unit, New Businesses and Innovation, was tasked with finding revenues from converged services, signalling a change of focus towards a triple or quadruple-play business model combining Vodafone’s mobile businesses with IP-based services. Vodafone says it still plans to source 10% of revenues from fixed line services by 2009/10.

United Kingdom, Vodafone Group