France Télécom (FT) has reportedly abandoned plans to crack the American wireless market through a tie-up with Cingular Wireless. FT was said to be considering a mobile virtual network operator (MVNO) deal with the country’s largest mobile player, akin to the one established by Virgin Mobile, in a bid to launch the Orange brand in North America. However, the French telco has mothballed the idea amid concerns about the cost involved in breaking into such a large market. FT recently announced that it might not hit its full-year sales growth target. It is worried about the prospect of establishing itself in a sector already strongly contested by around 30 MNVOs and the network operators themselves.