France Télécom will today bring its Spanish fixed, mobile and broadband units under the Orange banner it employs across its international operations, the company said in a statement. The Orange name will replace mobile operator Retevisión Móvil’s current brand name Amena, as well as the Wanadoo brand employed to offer internet access services. Fixed line units Equant and Uni2 will be rebranded as Orange Business Services, representing a single brand for business communications services for large and multinational businesses.
According to TeleGeography’s GlobalComms database, European telecoms powerhouse France Télécom (FT) has long been active in Spain, operating via several local subsidiary companies since 1998. Its two major wireline businesses were consolidated in December 2004, when ISP Wanadoo was merged into telephony service provider and fixed line network operator Uni2. In June 2005 FT unveiled its company-wide ‘New Experience in Telecommunications’ (NExT) strategy for 2005-08, aimed at transforming its businesses into converged providers of fixed and mobile services. The following month, NExT was put into action as FT agreed to acquire 80% of Spain’s third largest mobile operator Retevisión Móvil (known as Amena) from the Auna Group for EUR8.9 billion. Amena was merged into Uni2 to create France Télécom España. FT claims the consolidation will achieve synergies of more than EUR1.1 billion. Uni2, Wanadoo and Amena had until today continued to operate under their original brands.