Etisalat to relaunch promotion subject to regulatory approval

3 Oct 2006

Analysts have said UAE’s incumbent telco Etisalat’s 30th birthday promotion was not anti-competitive, but the company did violate the telecom law by not gaining the blessing of the Telecommunications Regulatory Authority (TRA) first. CommsUpdate reported yesterday how the TRA was unimpressed with Etisalat’s new offer as it was trying to ‘lock-in’ mobile customers prior to the arrival of second national operator Du later in the year. Etisalat CEO Mohammed Al Qemzi said that he did not know that TRA approval for the offer was required and it is now being sought. The promotion, which has been delayed but not shelved, was due to run for the month of October and offered subscribers a talktime credit equivalent to their annual subscription fee.

United Arab Emirates, Etisalat UAE