UK cable giant ntl Incorporated has launched its first quadruple-play bundle, as it looks to compete with the growing number of converged service operators enticing customers with so-called ‘free broadband’ packages. ntl, which also includes CATV provider Telewest, completed its takeover of mobile virtual network operator (MVNO) Virgin Mobile UK in July, rubber stamping its transformation into a quad-play internet, TV and fixed and mobile telephony provider. ntl has reconfigured its service line-up into three tiered packages, allowing new and existing users to sign up for any two of its services, including a Virgin Mobile SIM card, for GBP20 per month, three services for GBP30 or the full quad-play package for GBP40. However, the Virgin Mobile service does not include a mobile handset and instead consists of a SIM card with a bundled 300 voice minutes and 300 SMS per month. In its favour, however, is the fact that the mobile part of the deal does not include a minimum contract term and can therefore be cancelled at any time; cable services are still subject to a minimum twelve-month contract. Unified billing of ntl/Telewest products and Virgin Mobile services will not be available immediately, but is promised ‘over time’.