DoCoMo to offer broadcast mobile TV

25 Sep 2006

Japan’s leading mobile operator by subscribers NTT DoCoMo is to launch mobile TV services in partnership with Nippon Television Network Corp, according to unconfirmed reports in the Nihon Keizai Shimbun. The two companies forged a partnership in February and have invested JPY500 million (USD4.3 million) to create new drama and animated programmes for the service, which is scheduled to go live in October. The broadcasts will be distributed to DoCoMo handsets, with the commercials removed, shortly after they are aired by Nippon TV. DoCoMo is reported to be considering taking an equity stake in Nippon TV.