UK-based mobile giant Vodafone Group says that ten million of its customers have signed up for Vodafone Passport since it launched the service in May 2005. Passport allows customers to pay a premium to use their domestic price plan when roaming on other networks abroad. Vodafone says the service was developed to meet customer demands for better value roaming with clear and simple pricing. It claims that Passport customers are now paying around EUR0.45 per minute for their voice roaming calls, 50% less than the average cost of roaming in summer 2005.
Vodafone also recently struck an agreement with other European operators to reduce all wholesale roaming prices to EUR0.45 per minute or less on a reciprocal basis, following concerns from the European Commission that customers were paying too much for international roaming services. Vodafone says that the operators with whom it has such agreements represent more than 50% of its European wholesale traffic.