DiGi looks to revamped TV service to boost data revenues

Malaysian cellco DiGi Telecommunications has launched a new mobile TV service, D’Channels, which it hopes will boost stagnating data revenues. The service offers users seven video-streamed channels, including news, sport, music, entertainment and fashion content, via their GPRS and EDGE-enabled handsets for MYR14.9 (USD4.1) per month. ‘We expect our mobile data revenue to improve,’ Chief Marketing Officer Chee Pok Jin told local press this week. DiGi’s mobile data revenue for the second quarter of 2006 grew by 45.5% year-on-year, but only 0.68% on the previous quarter. ‘The contents are compelling and it’s affordable… We believe it will take off very well,’ he added. D’Channels replaces DiGi’s previous mobile TV product, first launched in April 2004.