Survey finds five distinct user groups

1 Sep 2006

mobilkom Austria says it has identified five different types of mobile phone user as part of a survey of its customers. The firm says it can split subscribers into five groups: the mobile phone enthusiasts – average age 32, heavy users who use their phones for entertainment as well as communication; the safety-conscious users – older users who like to have a handset for personal safety; the cost-conscious calculators – average age 42, these users like to call at the cheapest times; the business professionals – average age 37, 61% are male, the highest spenders; the reserved sceptics – low-usage customers, average age 49. mobilkom says it will use the survey results to improve its customer services and provide more targeted offerings.

Austria, A1 Telekom Austria