Danes ready for wireless substitution

According to a new poll carried out by TNS Gallup on behalf of cellco Sonofon, 56% of Danes would drop their fixed line in favour of a wireless connection if they knew it was cheaper (or as cheap) as using a fixed line telephone, an increase of 25% on last year. Willingness to change is greater amongst the young, with as many as 67% of 15-30 year-olds ready to switch to mobiles. In contrast, the view that fixed line services are cheapest has only gradually changed; in 2005 82% of the poll thought that fixed line charges were cheaper than mobile rates, a figure which has now dropped to 73%. According to Peter Berg, VP of Sonofon Private: ‘The figures show that most Danes still believe that fixed line is cheapest but more and more are becoming aware that mobiles are actually often cheaper. This shows that we still have a major job ahead to tell people of the real opportunities to save on their telephone bills.’