ntl reveals early initiation of four-play to improve penetration

26 Jul 2006

UK cable giant ntl Incorporated has revealed plans for the launch of what it claims is the country’s first quadruple-play bundle, as it looks to compete with the growing number of converged service operators enticing customers with so-called ‘free broadband’ packages. ntl, which also includes CATV provider Telewest, completed its takeover of mobile virtual network operator (MVNO) Virgin Mobile UK earlier this month, rubber stamping its transformation into a quadruple-play internet, TV and fixed and mobile telephony provider. ntl will reconfigure its current GBP30 per month triple-play bundle into three tiered packages, allowing new and existing users to sign up for any two of its services, including a Virgin Mobile contract, for GBP20 per month, three for GBP30 or the full quad-play package for GBP40. The offer will be introduced this month, though the company has yet to provide a definite timetable. Unified billing of ntl/Telewest products and Virgin Mobile services will not be available immediately, but is promised ‘over time’. ntl has not yet revealed what the minimum contract term for services will be.

United Kingdom, Virgin Media, Virgin Mobile UK