Belgium’s biggest cable operator Telenet has launched its long-awaited Mobile Virtual Network Operator (MVNO) service. The launch of Telenet Mobile sees the company morphing into a fully fledged quad-play operator, able to offer bundled broadband, fixed and mobile telephony, and digital TV via a single bill. Telenet Mobile will initially only be available to existing broadband and/or fixed telephony customers, so that the company can ‘thoroughly test all operational, sales and marketing processes,’ before expanding the offer. There is no monthly fee for the service and subscriptions can be cancelled without notice. Calls to all fixed lines cost EUR0.15 (USD0.19) per minute (including VAT, billed per second), calls to all mobiles are EUR0.20 per minute and SMS cost EUR0.15 each; voicemail is free.
According to TeleGeography’s GlobalComms database, Telenet, a subsidiary of US cable giant Liberty Global, signed a preliminary agreement with mobile operator BASE in mid-2004 to use the cellco’s network to launch its own branded wireless services. Telenet originally planned to launch GSM services before the end of 2005, but the company’s perilous financial position and the resulting changes at boardroom level delayed its rollout.