VIPnet aims tomato at low-end users

21 Jun 2006

Croatia’s second largest mobile operator VIPnet has launched a no-frills budget pre-paid package called ‘tomato’, offering voice calls and SMS messaging only. In a press release, the company said the new discount brand is aimed at the remainder of the population yet to subscribe to a mobile service as the market nears saturation. Croatia had a cellular penetration of over 80% at the end of March 2006, and VIPnet is hoping to attract first-time users who have no interest in advanced value added services and want transparent, cheap tariffs.