Idea to provide Shared Access to rural India

14 Jun 2006

Indian mobile operator Idea Cellular has launched its Shared Access programme in cooperation with the GSM Association in an attempt to improve communications in rural areas of the country. The scheme aims to create a new breed of local entrepreneur who will lease airtime via their mobile handset to residents in remote municipalities. Idea says tailored software is being developed to provide a printable bill to customers if required, whilst transparency is ensured by the displaying of call charges on the handset itself. After a successful trial in Maharashtra, the service will now be launched across the entire Idea network.