Hutchison CAT targets SMEs

9 Jun 2006

Despite slowing economic growth and intense competition in the Thai mobile phone market, Hutchison CAT Wireless Multimedia expects to meet its 30% sales growth forecast based on a strategy of targeting SMEs, according to its Vice President of Marketing, Kulya Sirinavin, who said that the country’s sole CDMA operator is ‘moving to expand continuously in the high revenue SME segment to boost the post-paid customer base.’ Hutch’s SME clients account for approximately 20% of its total subscribers and it is introducing three new tariff plans specifically aimed at attracting more business users, including a free CDMA handset for companies that require at least three phone numbers. The cellco is focusing on the SME market to help boost its subscriber base past a million by the end of this year. According to TeleGeography’s GlobalComms database, it had 747,000 subscribers at the end of March 2006, up from 732,000 at the end of 2005. Post-paid subscribers accounted for 46% of the total, down from 47.1% at the end of 2005, but Kulya claimed that this figure has since increased to 50%, adding that Hutch would record a profitable first half, based on positive EBITDA in the first five months of this year. The company posted positive EBITDA in the last quarter of 2005 for the first time since it launched in March 2003.

Thailand, Hutch (Thailand)