Hutchison Telecommunications Australia (HTA) and Telstra will launch commercial HSDPA technology over their shared 3G network in the first half of 2007, according to local news reports. HTA’s CEO Kevin Russell outlined the plans in a briefing to local journalists following the company’s annual general meeting. He declined to reveal how much the upgrade would cost, saying only that his company was ‘now in the process of finalising negotiations around the functionality and costs’. HTA will offer HSDPA services via its subsidiary Hutchison 3G Australia (H3G), which was the first operator to launch 3G in Australia, rolling out its W-CDMA services in April 2003 under the banner ‘3’. In a bid to make H3G a market leader, in January 2006 HTA began the mass migration of its 2G subscribers to H3G with a view to shutting down its 2G network altogether. The following month it rebranded HTA 2G services as ‘3 CDMA’.