Cable & Wireless Panama rebrands mobile service

8 May 2006

Cable & Wireless Panama (CWP) has rebranded its mobile services under the ‘+Movil’ banner. CWP was the second operator to enter the Panama mobile market when it rolled out TDMA services in 1998. It launched a GSM/GPRS network in 2002 and now claims to offer the widest mobile coverage in Panama, with 71.2% of the total population and almost 100% of urban areas covered. It is the largest operator in the country with 903,197 subscribers and an estimated market share of 54% at the end of March 2006, ahead of rival Telefónica Móviles Panama.