According to the latest figures published by Brazil’s telecoms regulator Anatel, the number of people with mobile phones reached 89.4 million at the end of March, thanks to the net addition of 1,343,401 handsets during the month. Of the total, 72 million, or 80.5%, were pre-paid, while 17.4 million, or 19.5%, were on contract plans. Net additions in Q1 stood at 3.2 million, lifting the number of new users signing up over the last year to 17.7 million, a 30.3% increase over the previous twelve-month period. Cellular penetration reached 48.1% by the end of March, up from 47.5% the previous month.
Vivo, the joint venture between Telefónica and Portugal Telecom, is still the market leader although its share dipped from 34.1% in February to 33.7%. Second spot was claimed by Telecom Italia Mobile’s TIM Participacoes, with 23.5%, while the minor placings were taken by Mexico’s Claro (21.8%), Telemar’s Oi (12.6%), Telemig/Amazonia Celular (5.3%), Brasil Telecom GSM (2.75%), CTBC Celular (0.44%) and Sercomtel Celular (0.09%).