Globe’s fixed line unit Innove hopes to provide stiff competition

18 Apr 2006

Innove Communications, a wholly-owned subsidiary of Globe Telecom, has received a fixed line operator licence from the National Telecommunications Commission (NTC) enabling it to install its own lines, and says it aims to give its competitor a run for its money. The operator had previously been allowed to serve the landline needs of specific service areas only, but on 17 June 2005 received a nationwide franchise for its wireline business, allowing it to expand its network. Innove’s chief operating officer Gil Genio said his company plans to expand its current subscriber base of 360,000 by focusing services in areas not presently covered by the incumbent Philippine Long Distance Telephone Co (PLDT).

Innove provides wireline voice communications services, including local calling, national and international long-distance and other value added services, through its post-paid, pre-paid and payphone lines under the brand name Globelines. Given the high levels of competition in the fixed line market, the unit will focus its efforts on new revenue streams such as its Globelines broadband service, which offers high speed data service over a nationwide network and GlobeQuest wireless internet zones, which utilises Wi-Fi technology to offer wireless broadband surfing at Wi-Fi hotspots.