NTC orders cellcos to stop spam SMS

12 Apr 2006

The Filipino telecoms regulator, the National Telecommunications Commission (NTC), has ordered the country’s mobile operators to stop the transmission of unwanted SMS messages following a wave of complaints from subscribers. The suspension of unwanted messages will run for 30 days from 10 April, during which time the watchdog will consult with the industry and consumers to address the problem. The NTC added that the bar could remain in place until after it has revised the rules for broadcast messaging. Commercial and promotional messages and other broadcast/push messages are prohibited under NTC rules unless a subscriber has consented to receive them. In 2005 the regulator recorded 823 complaints on billing issues and unsolicited SMS texting from cellular and fixed line customers.