Name change for Telefónica’s Puerto Rican units

29 Mar 2006

Spain’s Telefónica has changed the name of its long-distance and internet units in Puerto Rico, reports BNamericas quoting local daily El Nuevo Día. The company’s long-distance service, TLD, can now be referred to as Telefónica Larga Distancia, whilst internet unit TData is now called Telefónica Empresas. The changes were made following an agreement with fixed line incumbent operator Puerto Rico Telephone (PRT), owned by the Verizon group. Telefónica has been obliged to use the names TLD and TData because PRT claimed that the word ‘Telefónica’ would confuse customers with the brand Telefónica de Puerto Rico promoted by PRT. The newspaper hinted that the fact that PRT has given the green light to these changes suggests that there is some truth to the speculation that Mexican telephone giant Telmex is negotiating the purchase of Verizon’s 51% stake in PRT.

Puerto Rico, Puerto Rico Telephone Company (Claro), Telefonica Larga Distancia de Puerto Rico