True employs WiMAX in broadband growth strategy

16 Mar 2006

Thailand’s largest high speed internet provider True Corp has announced a strategy to increase its broadband user base to 600,000 by the end of this year, up from its current level of 350,000, and double its annual broadband turnover to THB5 billion (USD128 million). True is focusing on five key business areas to attract more clients and boost revenues: wireless broadband access via WiMAX, VoIP telephony, international gateway facilities, internet security and auto-backup connection services for businesses. The company is currently testing a WiMAX network in Nakhon Ratchasima and plans to extend coverage to ten provinces this year, with prices expected to be equivalent to its basic ADSL service charges. True also intends to introduce new low-cost VoIP packages to take on state-owned rival TOT Corp and its Y-Tel 1234 product in the residential market by mid-2006.

Thailand, True Corp