Sunday driver: PCCW’s free offer attracts 310,000 3G users

13 Feb 2006

Hong Kong telco PCCW says it has signed up more than 310,000 3G subscribers to its PCCW Mobile free trial service, launched last month through its wireless subsidiary Sunday Communications. Sunday, the smallest of Hong Kong’s six cellular providers, introduced a six-month free trial of 3G services to test its new W-CDMA network on 11 January. The signing-up period for the promotion ended last Friday and PCCW reported that 45,000 users have already received a camera-equipped Huawei handset and are connected to the 3G network. Users get up to 10,000 free national call minutes per month, as well as unlimited free SMS and high speed web browsing. PCCW expects to fork out more than HK465 million (USD60 million) in subsidies for the 3G trial.

Hong Kong’s mobile market had an estimated 580,000 3G subscribers at the end of November 2005. Hutchison Telecommunications (Hong Kong) has more than 400,000 3G users, while rival CSL has signed up more than 50,000 3G customers.