Orange reaches use-by date: True Corp's mobile unit renamed True Move

8 Feb 2006

Thai telecoms group True Corp has changed the name of its mobile arm TA Orange to ‘True Move’ and plans to spend THB100 million (USD2.5 million) on a brand awareness campaign. The move comes almost two years after French-owned cellco Orange sold its controlling stake in the operator to True, which was allowed to use the Orange brand for a maximum of two years following the French company’s exit.

Thailand, True Corp, True Move