Cellcom says it’s all about the music

31 Jan 2006

Israeli mobile operator Cellcom has cut off funding for its i-mode services and will instead concentrate on marketing its downloadable music content, according to Globes Online. i-mode services were commercially launched in September 2005 and the company hoped to have 3500,000 users by 2008, though it has reportedly fallen well short of initial targets. Earlier this week Cellcom launched a new ‘Volume 2’ playlist and MP3-enabled product portfolio, allowing customers to download music through their mobile phones. The cellco is initially launching six new phones, provided by Motorola, Nokia and Sony Ericsson, each of which will carry a library of 10,000 songs.

Israel, Cellcom