Viva, Vivo! Cellco retains top spot in busy mobile market

18 Jan 2006

Brazil’s leading mobile operator in terms of subscribers, Vivo, retained its top spot at the end of December 2005 with a 34.54% share of the 86.21 million-strong market, but its grip on the lead is weakening. According to figures published by Anatel, the cellco’s market share has slipped from 35.4% in November and 38.8% in April – when the regulator began compiling the data. Vivo is a joint venture between Telefónica Móviles of Spain and Portugal Telecom, and the only Brazilian operator backing CDMA technology. Its GSM-based rivals are catching up. Telecom Italia’s local unit TIM Brasil claimed 23.4% of the market, ahead of América Móvil-owned Claro with 21.6%. Meanwhile, Telemar’s Oi subsidiary claimed 11.9%, up from 11.6% the previous month.