Brazil’s largest operator by subscribers Telemar, has launched a broadband internet service in São Paulo, writes BNamericas. The introduction of the company’s Oi Internet service in the region means that Telemar now has high speed broadband coverage in every Brazilian state. ‘The launch of Oi Internet broadband in São Paulo completes the provider’s strategy of covering all Brazil, offering discounted access and broadband service,’ said Oi Internet’s president Sérgio Creimer. Oi Internet ended the year with 100,000 broadband customers, beating its own target of 60,000 by year-end; the service was launched in May 2005. Nonetheless, Oi faces intense competition from the likes of rival broadband provider Speedy, owned by Telefónica of Spain, and is offering a range of promotions and discounted services to entice users. Speedy dominates the broadband internet in São Paulo with some 1.1 million customers, and its Spanish parent recently invested USD27 million to upgrade the connection speeds Speedy can offer in the region.