Reliance embraces ‘One India’

6 Jan 2006

Indian telco Reliance Infocomm has announced the launch of One Nation, a new mobile tariff plan for pre-paid subscribers offering calls to any mobile or fixed number anywhere in India for INR1 per minute. The tariff is available to pay-as-you-go Reliance IndiaMobile customers purchasing top-up credit of INR1,100, bundled with 1,100 free SMS messages. Similarly, post-paid subscribers can make calls across India at the same flat rate, and may also call Reliance fixed wireless (WiLL) numbers for INR0.4 per minute. By introducing the new tariffs, Reliance claims to be the first operator to embrace the government’s ‘One India’ policy – a scheme to introduce a single tariff level for all domestic fixed and mobile calls in the country regardless of the distance. Currently, most calls are charged at varying rates depending on which telecoms circles they originate and terminate in.