S-Fone pins hopes on SIMs

30 Nov 2005

Struggling Vietnamese cellco S-Telecom (S-Fone) hopes to boost customer take-up of its CDMA mobile services after introducing its first SIM card-enabled handsets. The Vietnamese-Korean joint venture had only around 315,000 mobile subscribers at the end of September, representing 4% of the market, and attributes its slow growth to limited network coverage and an outdated range of handsets. Pham Van Man, director of S-Fone’s Hanoi branch, said ‘the introduction of SIM cards for CDMA phones will make it more convenient for users to upgrade and change their handsets, and will spur development of the CDMA market.’ S-Fone has a network presence in 40 cities and provinces and plans to expand coverage to include all of Vietnam’s 64 regions in a bid to grow its user base to a million by the end of 2006.

Vietnam, S-Telecom (S-Fone)