easyMobile Germany has launched pre-paid mobile services over T-Mobile’s GSM network. German customers can order an easyMobile.de package online for EUR16, including EUR10 call credit and a SIM card. easyMobile’s majority owner, Danish group TDC, previously launched the discount brand in the UK and the Netherlands, and plans to expand the service to eight more European countries.
TDC already owns 100% of Germany’s third-ranked mobile reseller Talkline, which claimed 3.1 million subscribers at the end of September 2005. In total there are over 25 mobile resellers active in the German market. Former Swisscom subsidiary debitel is the segment leader, with a customer base of over 8.5 million, close to twice that of nearest MVNO rival mobilcom.