Vimpelcom signs up more than six million Chameleon users, expects three million more

26 Oct 2005

Russian cellco Vimpelcom has ordered capacity and licences to for extra three million users for its ‘Chameleon’ new value added service (VAS), following explosive take-up of the product. Developed by Celltick, Chameleon streams free content to users when their phones are idle, with further content available on a pay-as-you-go basis. Vimpelcom launched Chameleon in April 2005 and has already signed up 6.4 million users; it says users of service increase their monthly spending by around 15%.

Russia, Beeline (Russia)