MIC to launch in Bolivia by 2006

25 Oct 2005

Millicom International Cellular (MIC) has announced plans to launch services in Bolivia under the brand name Tigo by the end of the year, according to the company’s CEO Marc Beuls. The company currently operates in Bolivia through its Telecel subsidiary, but feels that the launch of the Tigo brand will help it to see growth in EBITDA margins. MIC has introduced the Tigo brand at its operations throughout Central America during 2004/05.

Bolivia, Tigo Bolivia