New Zealand ISP iHug yesterday launched a 2Mbps broadband access service for NZD29.95/month, dramatically undercutting incumbent Telecom’s equivalent product offering, which is currently priced at NZD69.95/month. According to the New Zealand Herald, existing iHug users on sub-2Mbps plans will be able to upgrade their service automatically online, although the new plan does contain a few drawbacks in the smallprint. While Telecom’s basic offering includes a download limit of 10GB, the new iHug offer is capped at just 500MB. A 4GB-capped service is available for NZD39.95/month. iHug had 16,550 broadband users at the end of June compared with the 259,210 ADSL subscribers signed up with Telecom.