Taiwan’s long wait for the introduction of mobile number portability (MNP) comes to an end tomorrow and the country’s three largest cellcos are looking to introduce more benefits for customers who resist the lure of switching networks. Chunghwa Telecom, FarEasTone and Taiwan Mobile are all looking to preserve their market share and fend off the competition from smaller operators Asia Pacific Broadband Wireless (APBW) and the soon-to-be-launched Vibo Telecom. The Ministry of Transport and Communications says that says that operators can start taking applications for MNP from users tomorrow, with the first batch of transfers due to be implemented a week later.
According to a study conducted by Business Today in August, four million people are thinking of switching away from their current mobile service provider using MNP. The study found that around 30% of the 1,105 respondents polled said they were unhappy with the current prices being charged by their operators, with Chunghwa’s mobile arm topping the list among complainants. FarEasTone fared a little better with 15% of people asked saying the company needed to improve phone service quality and prices, while many more expressed dissatisfaction over the standard of customer services of all the major cellcos.