DoCoMo forms alliance with Rakuten

11 Oct 2005

Japanese cellco NTT DoCoMo and e-commerce company Rakuten have signed an agreement to provide internet auction services over both mobile phones and PCs. Under the terms of the deal, Rakuten will spin off a part of its internet auction business as the newly established Rakuten Auction on 1 December, and on 16 December DoCoMo will acquire 40% of Rakuten Auction’s common shares for approximately JPY4.2 billion.