Fixed line operator China Telecom and Shanghai Media Group (SMG) will debut a commercial trial of IPTV services in 17 cities in China at the start of October. A spokesperson for SMG, Zhang Dazhong, said that no date had been confirmed for the launch, but that an official announcement would be made on or around 1 October. IPTV allows for the delivery of TV broadcasts over internet protocol technology, enabling subscribers to watch TV programmes on personal computers or on TV sets that are connected to a digital set-top box. IPTV is expected to be a huge growth driver for China’s telecoms and media industries, helping fixed line operators offset dwindling demand for their traditional voice call services. China Telecom and China Netcom have already applied for IPTV licences, but only one concession has been awarded by China’s State Administration of Radio, Film and Television (SARFT), which went to SMG in April this year.