Centertel begins switch to Orange brand

6 Sep 2005

PTK Centertel, Poland’s second largest wireless operator, has initiated a marketing campaign which will see it take on the Orange brand. In April Centertel announced it would be adopting the Orange name, having agreed to pay France Telecom 1.6% of its annual income for the rights. Centertel’s rivals Polkomtel (owned by T-Mobile) and Plus GSM (Vodafone) are also expected to also take on their respective international brands in the near future.