New MNP rules could trigger price war

12 Aug 2005

According to a study conducted by Business Today, four million people are thinking of switching away their current mobile service provider when mobile number portability (MNP) is introduced in Taiwan in October. The study found that around 30% of the 1,105 respondents polled said they were unhappy with the current prices being charged by their operators, with Chunghwa’s mobile arm topping the list among complainants. FarEasTone fared a little better with 15% of people asked saying the company needed to improve phone service quality and prices, while many more expressed dissatisfaction over the standard of customer services of all the major cellcos. These factors are expected to combine and be the catalyst for widespread subscriber migration in October, resulting in a possible bout of rate slashing among the big three operators as they look to hang on to their existing customers.