Competition no concern to Celtel

4 Aug 2005

The Zambian mobile operator Celtel says it is not worried about the threat of increased competition posed by the pan-African cellular group MTN following its takeover of rival firm Telecel. The Lusaka Post reports that Celtel is introducing a series of new measures to protect its lead in the market, including the launch of pre-paid vouchers in local currency rather than US dollars and an increase in its network coverage. Celtel Zambia’s commercial director, Norman Moyo, commented: “We actually do not expect MTN to come and start taking customers away from us hence we are not panicking. In fact, the coming of MTN is good for the country because it will help extend the coverage of mobile phone services, which will also mean more business for all mobile phone service providers as the number of calls across the networks will increase.” Celtel leads the Zambian mobile market with around 400,000 subscribers, while the new MTN unit has an estimated 150,000.

Zambia, Airtel Zambia