TA Orange targets rural regions; expects 4.2 million users by year-end

26 Jul 2005

True Corp’s Thai mobile operator TA Orange says it expects to end 2005 with 4.2 million users, up from the 3.38 it started the year with. The cellco is the main protagonist in the cut-throat price war currently enveloping the mobile market and it continues to target low-revenue users in Thailand’s rural areas. TA Orange currently has around 4.1 million users and an estimated 20% market share.

Thailand, True Move