UK-based mobile operator Vodafone has released key performance indicators for the quarter ended 30 June 2005, with total subscriber additions in the period of 10.2 million, well above analyst expectations of eight to nine million. Of the new customers, 4.1 million were organic net adds, while the remaining 6.1 million users came from the acquisitions – completed in March – of MobiFon in Romania and Oskar in the Czech Repbulic. Including the two recently purchased operators, Vodafone had 165 million subscribers at the end of the quarter spread across 28 countries. These include 3.3 million customers with 3G devices, thus leaving it on course to reach its stated goal of ten million by the end of March 2006. Although Vodafone KK accounts for over a third of the 3G device users, all is not rosy in the Far East. During the quarter KK lost 72,000 customers as it continued to slide against market rivals NTT DoCoMo and KDDI’s au Corporation. While some analysts have said it is time for the relatively poorly performing outfit to be sold, Vodafone claims that by learning from mistakes with next-generation services in Japan, it is better placed and less likely to repeat them in Western Europe, home of four of its five ‘principal markets’.