Low-end theory: battle of the budgets in mobile market

24 Jun 2005

German MVNO debitel has launched a new discount call package in an attempt to counter budget offerings recently introduced by cellular rivals mobilcom and E-Plus. debitel is offering calls for around EUR0.15 per minute, significantly cheaper than the company’s average tariff price and the EUR0.19 per minute rate offered by E-Plus’ low-end Simyo package. mobilcom’s new discount package, launched earlier this week, includes 200 airtime minutes per month for EUR19.80, equivalent to EUR0.099 per minute. The new stripped down offer from debitel does not include a handset and requires a minimum spend of EUR9.90 a month.

Germany, debitel, E-Plus Group, mobilcom