BT fuse fixed and mobile services

17 Jun 2005

BT has launched its long awaited converged fixed-mobile phone service. BT Fusion allows customers to make calls on their mobile handset via their fixed line service when at home, by roaming over BT’s broadband network. The main selling point of the service is the reduced rates offered by BT when calls are routed via its fixed line infrastructure. ‘You get all the convenience and features of a mobile phone but with the cost and quality you’re used to with a fixed line,’ said BT Retail chief executive Ian Livingston. BT Fusion is currently available to 400 ‘early adopters’, with a full roll out due in September.

United Kingdom, BT Consumer