Last week PriMetrica Inc, parent company of TeleGeography announced the establishment of PriMetrica Asia Pacific (S) Pte Ltd. based in Singapore and a new global partnership with CMP Media LLC. As a result of the partnership, PriMetrica now manages one of Asia’s leading enterprise IT portals, CMPnetAsia.com, which is part of CMP Media’s TechWeb network. In addition to enterprise IT news and analysis delivered via the web portal, PriMetrica Asia Pacific will offer its clients custom marketing services that combine editorial and market research expertise with a highly targeted database of 1.2 million IT and Telecom decision makers and influencers.
PriMetrica was formed in 2002 from the integrated operations of TeleGeography, CIT Publications, and PriMetrica Consulting. In 2005, PriMetrica expanded its business to Asia Pacific with the acquisition of the business operations of MMS Consultancy, a direct marketing and database management firm with 18 years’ experience. PriMetrica is headquartered in Carlsbad California with offices in Washington DC, London, Exeter England, Singapore, Kuala Lumpur, Hong Kong, Bangkok, Manila, and Taipei.