Wireless operator SFR has revealed that it now has 100,000 3G subscribers, a figure it expects to rise to 500,000 by the end of the year. SFR estimates that 90% of customers are retail, with just 10% being corporate. 64% of users are men and 35% are aged between 26 and 35. 74% of subscribers are based in major cities. In recent weeks SFR has slashed the cost of its entry level 3G subscription from EUR46 to EUR22, and that of handsets from EUR199 to EUR69 in a move designed to encourage demand. With the help of its parent Vivendi Universal, SFR has also expanded the number of TV channels available from 10 to 29 and the number of music downloads from 50,000 to 300,000. The company is planning to launch HSDPA in the second half of 2006, in time for the Christmas rush.