Digitel wins price offer fight

25 May 2005

Digitel Mobile Philippines, which markets its mobile services under the banner Sun Cellular, has won a fight against rival cellcos Smart Communications and Globe Telecom over its Sun 24/7 promotion scheme. The National Telecommunications Commission (NTC) has lifted a 2002 rule, which required mobile operators to maintain a certain network quality for promotions – to connect 93% of calls on the first attempt and not prematurely drop 95% of calls. The new legislation enables operators to set their own standards for unlimited same-network calls and text messages.

Philippines, Sun Cellular (Philippines)