3 strengthens ties with the Mobile Media Company

24 May 2005

Wireless operator 3G Mobile Austria and the Mobile Media Company have expanded their relationship through the launch of a portfolio of mobile games and entertainment services for 3’s customers in Austria. The Mobile Media Company focuses on delivering high volumes of premium rate mobile transactions from the distribution of mobile and interactive content. It already has deals in place with H3G in Italy, where its dedicated Games Arena platform is among the top five best performing services in the cellco’s suite, and with 3 in Hong Kong. Commenting on the latest announcement, Fabian Seydewitz, Commercial Development Manager for Hutchison 3G Austria said: ‘The addition of Mobile Media’s games portfolio to our mobile entertainment offering is going to be a real subscription driver. The response to the service in Italy is a great endorsement to the games themselves and how well they have been made and marketed.’