Mobile operator Optus Mobile is preparing to launch its 3G services in Canberra later this week, ahead of Telstra’s planned launch in July. The cellco hopes that its network will cover all the country’s major cities – Canberra, Sydney, Melbourne, Brisbane, Adelaide and Perth – by the end of the year. Optus signed a network sharing agreement with Vodafone Australia last August to offer 3G services. It will compete with Hutchison-owned 3 Australia, which claimed around 453,000 3G customers at the end of 2004.
Meanwhile, the Australian Competition and Consumer Commission (ACCC) has introduced new legislation under which telcos will face fines of up to AUD250,000 for misleading marketing of their products and services. Under the new rules, the ACCC can direct a company to ensure their contracts, warranties, packaging and advertising to meet the new standards.